sumi saves the day
a brand store, an agency
Sumi is a studio born of a passion for building worlds and supporting great businesses. We’ve dedicated ourselves to helping anyone who wants to start a brand with one of the most difficult to nail pieces of all: creative.
And when did it all become so expensive? Shh, worry not—we’ve got you. Enter our affordable brand kits, a la carte services, subscriptions, and more! We're your one stop shop.
founder
sarah trainor
Sumi was created by Sarah Trainor because she was tired of having meetings, but loves working with founders. Sarah has spent 12 years building brands of all sizes, from real estate teams, to tiny startups, to corporations. She is also an author and a mom.
Sarah’s resume:
DoorDash / Proxii / Phyla / Core / Room / Side / AFN / Keller Williams / Intero Real Estate / SolidStarts / APL / USA Triathlon / BHLDN / Bastille / Pitchfork / Conde Naste / Rolling Stone / Infatuation / Chase / Opinel / Underclub / NASCAR / Rhone / Compass / Carnivore Club / Night+Market / Jon & Vinny’s / Souvla / WeightWatchers / Bose / Campari / Lioness / Anti Social Social Club / Chipotle / IQ Bar / Medlie / Patchology / Sunday Scaries / Lululemon / Zenstop/ Hattie B’s / Square Pie Guys / NBA / WNBA / MLS / Taco Bell / Starbucks / New York Times / Twitch / TripAdvisor / and more.
compliments
Eric Boyenga, Founder, Boyenga Team + Zillow Board
“Sarah put more together with a style guide than any of the other marketing persons that I have utilized; she gets the brand.”
Mary Pennel, American Financial Network
“I have worked with Sarah for many years, both in a corporate setting and freelance. Sarah is amongst the very best in her field. Sarah is attentive to detail, extremely responsive, and creative. Sarah is always my first call when I have a complicated project that needs attention to detail.”
Elsbeth Mumm, Artist and Film Decorator
“Sarah not only helped me build my website and brand, she also helped motivate me to delve deeper into who I am as a business owner. Her interest and commitment into my business was beyond what I was expecting—she was my champion! I could not have done it without Sarah’s brilliant mind and, more importantly, I couldn’t imagine doing it with anyone else. Thank you Sarah!”
Varun Jain, DoorDash Strategy + Ops
“Sarah is a brilliant partner. Her ability to execute quickly has completely changed the way we go-to market. Sarah has incredible attention to detail in preparing campaign materials - she sets an incredibly high bar.”
Hannah Tsumoto, DashPass Brand
“Sarah’s ownership comes through in every project she works on. ”
Grace Grubbrud, Doordash partnerships
“A true marketing rockstar.”