Guide to Working with Creators
If you’re not chronically online or have never been influenced to purchase something by someone you follow, you might not understand the hype around working with Creators to build your brand.
If you don’t work with them, well, you’re missing out. Creators are generally a wonderful bunch of people who know their audience and craft REALLY WELL. They are businesses, brands that their followers trust implicitly. They hold influence, and the creator economy is a beautiful, powerful thing for your business.
Working with creators might seem daunting. You might feel like you’re out of your depth. Let’s make it simple.
There are 3 paths to working with content creators - earned media (aka gifting), paid campaigns, and affiliate. Or a blend of each. We take you through what these are, what to do, how to manage it, and even have a handy outreach template. Enjoy!
If you’re not chronically online or have never been influenced to purchase something by someone you follow, you might not understand the hype around working with Creators to build your brand.
If you don’t work with them, well, you’re missing out. Creators are generally a wonderful bunch of people who know their audience and craft REALLY WELL. They are businesses, brands that their followers trust implicitly. They hold influence, and the creator economy is a beautiful, powerful thing for your business.
Working with creators might seem daunting. You might feel like you’re out of your depth. Let’s make it simple.
There are 3 paths to working with content creators - earned media (aka gifting), paid campaigns, and affiliate. Or a blend of each. We take you through what these are, what to do, how to manage it, and even have a handy outreach template. Enjoy!
If you’re not chronically online or have never been influenced to purchase something by someone you follow, you might not understand the hype around working with Creators to build your brand.
If you don’t work with them, well, you’re missing out. Creators are generally a wonderful bunch of people who know their audience and craft REALLY WELL. They are businesses, brands that their followers trust implicitly. They hold influence, and the creator economy is a beautiful, powerful thing for your business.
Working with creators might seem daunting. You might feel like you’re out of your depth. Let’s make it simple.
There are 3 paths to working with content creators - earned media (aka gifting), paid campaigns, and affiliate. Or a blend of each. We take you through what these are, what to do, how to manage it, and even have a handy outreach template. Enjoy!