Notes From Sumi

The correlation between brand strength and profitability isn't coincidental—it's causal. Strong brands create measurable financial advantages that compound over time, creating sustainable competitive advantages that show up directly on income statements and balance sheets.

In today's crowded marketplace, a strong brand identity isn't just a nice-to-have design element—it's a critical business strategy that drives recognition, loyalty, and ultimately, revenue. Whether you're launching a startup or refreshing an established business, here are seven compelling reasons why investing in your brand identity should be a top priority.

In today's chronically online landscape, creators have become powerful partners for brands looking to connect with audiences in authentic, engaging ways. But navigating creator partnerships can be challenging or confusing without the right approach or prior experience. Here's how to...

It's 2025. Now more than ever, people are building businesses, side projects, and more. It's time for there to be a better way to follow your dreams than to search for freelancers, try to contract an expensive firm, or DIY subpar assets on Canva.