Content Testing Roadmap Template
About
Let’s get organized and map out a plan to success with your content strategy. Don’t let the prospect of trying to grow your account overwhelm you. We’ll take it step-by-step and walk you through exactly how to do put together a roadmap for your content.
First, you'll learn how to use the sheet. This is set up to be a quarterly planning exercise.
Then, we'll set the milestones and goals for your overall business, and how your content will contribute.
Next, we set your strategy, picking out themes and niches to focus on.
We'll lay out process, before we get into the sheet you'll be living in: the roadmap. Testing cadences, ideation, and how to ladder these into your quarterly business goals. We'll show you how to evaluate performance, and how to take your work from one quarter and into the next.
Format: Google Sheets, Excel
check our work
See a few snapshots below from a breadth of similar projects. For more, view our work examples here.
DoorDash
Local Exclusive Merchants. It's only on DoorDash.
Work: OOH, Radio, creative system. View here.
Rolling Stone
An event at SXSW, sponsored by DoorDash.
Work: Partnership, creative, social. View here.
Anti Social Social Club
DoorDash's first fashion collab.
Work: Partnership, creative, social. View here.
Taco Bell
Bringing back the volcano menu. That's hot.
Work: Partnership, social. View here.
Questions?
Don't be shy - reach out and we'll be happy to help.