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What is a brand audit, you ask?
Good question.
A brand audit is an opportunity to take a step back and review your business with a strategic eye. You look at things like growth, goals, internal and external sentiment, market position, and presentation. This is something typically performed by a brand consultant or agency, as a fresh perspective can be helpful here.
But you’re a DIY kinda person. That’s cool; this guide is here to set you up for success.